“Teaching & Misinformation of Sexual Education & Periods”
My pitch concept for the major project was inspired by a recent event in Irish media. In July, The Advertising Standards Authority for Ireland (ASAI) banned an advertisement made by Tampax to teach people how to correctly use tampons. This was after a study which Tampax carried out on women’s health and discovered that 60-70% experienced discomfort whilst inserting their tampon products. The ad however was taken down after the ASAI received complaints that the ad was “provocative”, “suggestive”, and “demeaning to women”. The decision by the ASAI has created outrage online and has re-sparked the conversation about how women’s health and sex-ed is talked about in Ireland.
There is an opening to create a campaign to educate Irish teenagers, and adults about sex-ed. The Irish public are deciding that the Catholic Church does not need to have the same influence in our lives and our education as it once did. In 2018, a bill was proposed to formally remove religion as an entry requirement to schools. Along with this 'Baptism Barrier' a number of changes relating to school admission and will be put into effect in 2021. The Irish culture around sex and women's health is steeped in taboo, but the Irish youth and those leaving second level education are speaking up. They can not accept the low quality of information they are given. So many people feel let down by the Irish education system with regards to sex education and women's health. There is an opportunity to teach and give people the information they deserve. To connect people to their bodies and their sexuality.
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